“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw
Are you sending endless paper newsletters but feel you’re consistently failing to receive a response? Do internal newsletters often go ignored by your employees? Are you spending time and money developing content that doesn’t hit the spot?
As human beings we’re increasingly developing a need to consume information rapidly. This means that we need it to be delivered via a medium which requires minimal effort and as little of our time as possible. Text content has its place – but all too often it’s heavily relied upon – causing key messages to be lost (or not consumed at all). The alternative is video – an interactive, immersive medium which excites, motivates and engages your increasingly fickle and impatient audience. At BOXmedia we specialise in helping companies to reach their customers and employees more effectively with targeted video newsletters.
Video newsletters are highly effective compared with text-based newsletters. They have an innate capability to share much more with customers or employees – and can do so in a short amount of time. Most people prefer to receive a captivating video message than an emailed filled with long chunks of text that only add to an already overflowing inbox.
Regular, engaging communication is the only way to effectively manage and support staff from the top downwards. Videos are unrivalled in their ability to humanise brands, convey company culture and impart important information – and they are much more likely to be engaged with compared with text-based alternatives. Video allows senior figures in the business to filter information (including updates on best practice, developments within the company and new directives) to those on the ground and keep them engaged and informed. This can be communicated on a weekly or monthly basis – with feedback and participation incentivised via free giveaways.
Yet whilst newsletters are usually known as a method for pushing information down to staff, our video campaigns offer staff a viable method of communicating back upstream with valuable feedback. This type of feedback is vital, as it enables those in charge of big decisions within the company to make them with insight and intelligence from those at ground level.
Video also helps to reduce disparity between locations in large firms. Companies operating from several sites up and down the country with lots of employees often experience a divide between management and their workforce. With personal address from CEOs, managing directors and chief executives staff can feel closer to top management – an invaluable emotional asset which helps to increase productivity and further humanises large businesses. It’s little surprise that communicating in this way can promote cohesive working relationships between all staff at all levels.
There are many applications for versatile video newsletters, including:
The list of applications above demonstrates just a few of the ways video newsletters can benefit your business. This compatibility and visibility offers unrivalled benefits, including:
Professionalism: Look professional, accessible and focused.
Time conservation: Quickly send out videos to multiple sources at many levels.
Engagement: Secure a better response from staff with an interactive alternative to text-based newsletters.
Efficiency: Communicate information quickly and effectively.
Retention: Retain a higher portion of your staff and reduce staff turnover. Keep customers on board and stay front-of-mind for future purchases.
Awareness: Make people aware of your brand – and ensure that employees feel your ethos and know your culture.
Cost-effectiveness: Save money on costly, ineffective print marketing campaigns. Recycle videos for further saving benefits.
Impact assessment: Video can accurately be measured – so as a business you can clearly understand how effective each campaign has been.
Videos are also environmentally friendly by nature – so you’ll immediately decrease the size of your carbon footprint, reducing your impact on the environment whilst increasing your impact on your staff and customers.
At BOXmedia we not only come up with a video strategy and produce the video itself – we also offer in-depth methods of tracking and analysing the video-email sent. What this means for you is that you can see who has watched the video you sent, how much they watched and how well they engaged with it – therefore demonstrating the efficacy of your video in resonating with your target audience.
Video is powerful not only because it’s efficient and cost-effective – but because crucially, we can measure it. Often when we first come to work with companies they’re unaware of how their newsletters impact staff – even when they’re spending significant portions of their turnover on paper communications. With video they are able to record how many are watching their videos and how long they watch for. Staff are much more likely to watch a video than read a long document or email; using our unique methodology we embed your DNA to create a video which resonates with your staff and perfectly embodies your company ethos.
Speak to us today about enhancing your internal communications and marketing campaigns with video newsletters.