How-to videos are a powerful form of content marketing that can help you create and nurture a loyal online audience of brand advocates, through the creation and distribution of genuinely valuable content. How-to video production services are becoming increasingly popular due to their ability to engage an audience with tutorials on how to get things done.
How-to videos have been shown in many studies to be more engaging than text or audio alone, which is why they’re such a great tool for educators and business owners alike. This article will discuss some best practices for creating your own how-to video content, as well as some tips on getting started in this exciting new industry!
Product videos and company videos are powerful tools to communicate with your customers. If a picture is worth a thousand words, then a product video could very well be worth a thousand sales. Video now appears in 70% of the top 100 search result listings. The great thing about product videos is that people prefer watching over reading and now BOXmedia can offer visibility of how customers engage with your videos. E-commerce sellers reported that visitors are 140% more likely to purchase after seeing a product video than those who did not.
Your sales team will come across as more trustworthy and compelling with high-quality videos created by BOXmedia. We’ll produce a short video that includes images, sound effects, professional voiceovers, and other engaging elements to help your sales strategy be successful. Schedule a free consultation to see if we’re right for you!
If you don’t make any other videos this year, start with a product explainer video.
Think about the last time you were on a company’s website and thought to yourself, “What does this business do?” This is the last impression you want to leave on a site visitor or potential customer.
Which is why, a product explainer video is a must.
Connect & Engage
Product videos show your product’s features and benefits, including examples of how it works, all while engaging your audience.
They’re particularly beneficial for consumers who are in the awareness or consideration stages of the buyer’s journey and need a clear, comprehensive explanation of what you offer.
Content is King
Remember that the content of your video is far more important than how shiny or professional it looks.
BRIEF
To improve Google ranking and SEO by producing 60+ short videos for the website, explaining the services we offer in English and other European languages.
FEEDBACK
BOXmedia team’s sense of humour and an eye for details speaks volumes. After setting up temporary studio in a hotel close by, they ploughed through capturing footage over four days. The final films were just what we were looking for, maintaining a high standard of consistency. Great work by the team at BOXmedia!
– Shany Gupta, CEO
BRIEF
Looking for a short sharp about us video explaining our services.
FEEDBACK
No nonsense, great team with a smooth experience. We have a strict on-site health & safety policy which was well adhered to and didn’t compromise creativity during filming. Anyone who is thinking of producing video content, talk to BOXmedia.
-Danni Aiken, Marketing
BRIEF
We want to increase conversion rates by showing the level of care we offer when installing new centra heating boilers.
FEEDBACK
The BOXmedia team are true professionals, if you want to stay ahead of the competition and work with video experts look no further. They spend time on developing a goal driven strategy and maintain after sales service to ensure goals are delivered.
-Jaspal Singh, MD
The best marketers know that testing new channels and tactics before going all-in is the best approach. With every business resources can run thin, so you want to make sure you’re spending your time and budget wisely.
Video helps you build trust, establish credibility of your work, team and company better than any other medium.