Marketing and Promotional Videos

“Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”

– James Wedmore

 

It’s widely recognised that the best way to advertise a new product or service to a contemporary audience is with video – and it’s no secret that TV advertisements have been powerful marketing mediums even before the digital age we now live in. With Youtube, Vimeo and other media-focused sites dominating daily life brands now have so many more channels to exploit in order to reach their customers directly. Is your company taking advantage yet, or are you set to fall behind?

Sell more products with video

‘Women aged 18-34 are twice as likely to think highly of a brand that made an empowering ad ‘ Susan Wojcicki – CEO of YouTube

Video provides a 360-degree view of your product – and clearly demonstrates how, where and when it can be used. As human beings we’re more likely to process information from a multisensory video quickly and clearly compared with text or visual content alone. With a better understanding of a product comes an increased desire to buy – and for businesses this means a higher number of sales.

Consumers who watch video can also be moved emotionally by a video advert, as video provides audio and visual stimulation. The prevalence of smartphone browsing (over 57% watch videos online on their devices -1 billion active users possess Youtube’s smartphone app) you’re guaranteed direct exposure, reaching customers in the palm of their hands anytime, anywhere. 

The key benefits of using video for marketing campaigns include:

– The ability to increase awareness of your brand, enabling you to bring more loyal customers on board, therefore increasing sales revenue.

– Easily teach customers about your product or service so that they have a better understanding of what you are offering them. This in turn encourages confident buying decisions.

– Communicate brand values and ethos effectively, helping consumers to buy in to your company.

– Innovatively connect with viewers with a multisensory, immersive video. This way they experience your product or service rather than simply looking at it or reading about it.

These are just several advantages of promotional videos. In fact the far-reaching benefits are immeasurable – in a good way. There are infinite ways a consumer can connect with, be influenced by and benefit from a video marketing campaign.

Why BOXmedia?

BOXmedia has many years’ experience in making standout adverts for companies in various sectors – from retail and DIY to transport and logistics. We offer a comprehensive strategy from the start of your campaign to completion and beyond – employing our tried and tested methodology to ensure the highest quality and the best results.

We firstly get to know you and your company so that we can get an idea of what type of advert you want (and need) to run. We will then discuss the making of the advert and where it will be distributed before finally filming then editing and polishing the product so that it is perfect and ready to be run.

Our dedicated team of specialists work with you at each step of the way to keep you informed and in the loop. What this means for you and your business is that your video is guaranteed to effectively reach your target audience and fulfil its objectives – whether you need to increase revenue, promote a new product or share a development within the company with the right people in the right way.

Need effective marketing videos to give your brand the edge? Speak to us today.

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