An induction video may not sound so interesting to many—it does not qualify as an advertisement or a social media video. However, businesses can benefit hugely from such videos as part of their employee onboarding and internal communications strategy, if planned and executed effectively. The key to a successful induction video is to identify your audiences, incorporate company ethos and culture, involve people, and make it more engaging!
So, let us understand more about induction videos and how they can help your business.
You can plan various induction videos depending on your audience and objectives.
Here are some of the top reasons why you should invest in an induction video.
A person or instructor-based induction is time-consuming and can sometimes get expensive if you are getting that person from a different city. If contractors are involved who will work only for a short-time period, then additional costs come in. Also, in the majority of cases, it has been observed that it gets difficult to maintain the consistency of the message you want to convey during the sessions each time.
The video format allows you to share your message in form of a story that is not only more engaging but also helps convey the message more effectively. This means you can impart more information in less time. In fact, induction or training videos have been considered more effective than just giving a presentation or giving handouts.
If you have a regional or global footprint, then it becomes important that everyone is on the same page and gets the same message. For employees in different regions, who are attending the sessions physically, it is easier to maintain the consistency of the information with a set of standard videos, even if it means different languages or localization.
Video format provides you with the flexibility to adapt it according to your target audience. This means you can use relevant branding and mission messages for employees and even customers. This will help make the experience of working or associating with your organization stronger and more memorable.
Undoubtedly, the video format is more long-lasting and can be used for years to come for both your staff and employees as part of their training.
When people from different backgrounds share their experiences with audiences directly or when you take them on a journey about your brand, it gives them a strong sense of belonging to a group or being associated with a bigger mission.
You can use different animations, images, infographics, simulations, and stories to make your video interesting and entertaining. This will help the audience to engage visually and absorb information which they cannot do physically on a piece of paper. This means better communication and retention of information.
Employee onboarding runs on a tight schedule with the involvement of multiple stakeholders. This may lead to schedule conflicts, leaving people with less time on hand. Pre-recorded induction or training videos can prove much useful here as employees can access and watch these videos anytime, anywhere.
A good induction video means that the employee should be able to recall the key information shared. To reinforce their understanding or knowledge, you can add fun short quizzes or multiple choice questions at the end of each session to challenge and engage new inductees.
It is important that your induction videos be relevant to the audience and their role in the organization. You may customize your videos and have different versions for different roles. For instance, a newly inducted long-term employee may need more information than a short-term contractor, so you can plan your videos accordingly.
You don’t need to carry big piles of handouts or booklets to give out to your new employees. Videos are easily shareable inside and outside of the organization in case, you would want to use some of your induction videos for customer awareness.
Induction videos are a great way to explain what your business does in an entertaining way that is not only visually engaging but also helps retain key information. Moreover, in in-person training, it gets difficult to evaluate the effectiveness of the communication—did your audience understand the information or read the handout you gave? With videos, it gets easier to measure the effectiveness with the number of views, attempted quizzes and engagement if your video has engaging elements.
So, think no more and invest in effective induction videos for your employees or customers and use them for a long time to come!
To know more about how BOXmedia can help you make the best out of a training or induction video, get in touch with us today!