The Definitive Guide to Using Video in Your B2B Marketing Strategy - BOXmedia

The Definitive Guide to Using Video in Your B2B Marketing Strategy

The Definitive Guide to Using Video in Your B2B Marketing Strategy

Video is becoming an increasingly important part of content marketing, and more businesses are using it to reach their target audiences. In this Definitive Guide to Using Video in Your B2B Marketing Strategy, we will discuss the benefits of using video, and provide tips for creating successful videos that will engage and convert your viewers. So whether you’re just starting out with video marketing or you’re looking for ways to improve your current strategy, this guide has something for you!

What is B2B Video Marketing?

B2B video marketing is the process of creating and distributing videos specifically for a business-to-business audience. This can include everything from product demonstrations and testimonials to educational content and thought leadership pieces. The goal of B2B video marketing is to engage potential customers and clients, build trust and credibility, and ultimately drive leads and sales.

Why Use Video in Your B2B Marketing Strategy?

There are a number of reasons why video should be a part of your B2B marketing strategy. For one, it’s an incredibly effective way to reach and engage your target audience. People are more likely to watch a video than read an article or blog post, and they’re also more likely to share and engage with video content.

Top 5 benefits of B2B video marketing:

  • Reach and engage your target audience
  • Build trust and credibility
  • Drive leads and sales
  • Increase brand awareness and visibility
  • Boost SEO efforts
  • Video increases retention

Tips for Creating Successful B2B Videos

Now that we’ve discussed the benefits of using video in your B2B marketing strategy, let’s talk about how to create videos that are actually effective. Here are a few tips to get you started:

Alight your B2B video marketing strategy and video content with the right channel:

There are a number of ways to distribute your videos, so it’s important to choose the right channel for your specific goals. If you’re looking to generate leads, for example, you’ll want to focus on channels like LinkedIn.

Alight your B2B video marketing strategy and video content based on funnel stage:

Not all videos are created equal, and different types of videos are more effective at different stages of the buyer’s journey. For example, educational content is great for top-of-the-funnel prospects who are just becoming aware of your brand, while product demos and case studies are better suited for bottom-of-the-funnel prospects who are ready to make a purchase.

Tailor your video content to your audience:

It’s important to remember that not all B2B buyers are the same, and you’ll need to create different types of videos to appeal to different buyer personas. Think about what kinds of videos would be most helpful or interesting to each persona, and then create content that resonates with them.

Keep it short and sweet:

When it comes to B-roll or product demonstration videos, less is definitely more. No one wants to watch a 20-minute video about your product, so keep it concise and to the point. The same goes for educational videos—people are more likely to watch and engage with a short, informative video than a long, drawn-out one.

Include a call to action:

All of your videos should include a call to action (CTA) that tells viewers what you want them to do next. Whether you’re asking them to sign up for your newsletter or download a white paper, make sure your CTA is clear and easy to follow.

Track, measure, and optimize:

Finally, don’t forget to track, measure, and optimize your video marketing campaigns. There’s no point in creating videos if you’re not going to track how they’re performing and use that data to improve your future campaigns.


A video is a powerful tool that should be included in every B2B marketer’s toolkit. When used correctly, video can help you reach and engage your target audience, build trust and credibility, drive leads and sales, and even boost your SEO efforts. However, it’s important to remember that not all videos are created equal, and you’ll need to tailor your content and distribution strategy to meet the specific needs of your target audience. With these tips in mind, you’re well on your way to creating a successful b2b video marketing strategy.

If you need help with b2b video marketing, then contact BOXMedia. We are a full-service video marketing agency based in Leeds, UK. We work with B2B companies of all sizes, from small businesses to large enterprises, and we can help you achieve your video marketing goals. Contact us today to learn more about our services or to request a quote.