Video is one of the most powerful tools in a social media marketer’s toolkit. It can be used to build brand awareness, drive traffic to your website, and increase conversions. In order to get the most out of social media video marketing, you need to create a strategy that targets your audience and achieves your business goals. In this blog post, we will discuss how to create a social media video marketing strategy that gets results!

What is social media video marketing?

Social media video marketing is creating and sharing videos on social media platforms in order to achieve your business goals. The most common goals of social media video marketing are to build brand awareness, drive traffic to your website, or increase conversions.

Creating a social media video marketing strategy

The first step in creating a social media video marketing strategy is to identify your business goals. What do you want to achieve with social media video marketing? Once you know your goals, you can create content that is aligned with those goals. For example, if you want to increase brand awareness, create videos that introduce your brand and tell your story. If you want to drive traffic to your website, create videos that showcase your products or services and include a call-to-action. If you want to increase conversions, create videos that highlight the benefits of your product or service and include a call-to-action.

Types of social media video marketing goals:

-Build brand awareness

-Drive traffic to website

-Increase conversions

Choose the right social media platform

Once you know what type of content you need to create, it’s time to determine where you will share your videos. The most popular social media platforms for video marketing are YouTube, Facebook, and Instagram. When deciding which platform to use, consider your target audience and where they are most likely to spend their time online. Once you’ve selected a platform, it’s time to start creating!

Types of social media video formats and features:

• Landscape
• Facebook Stories
• Instagram Stories
• Snapchat
• Vertical
• YouTube
• Livestream
• Short Videos
• Portrait

Creating social media videos

Now that you know where you will be sharing your videos, it’s time to start creating! When creating social media videos, keep your target audience and business goals in mind. If you’re not sure where to start, consider using video templates or hiring a professional video editor.

Types of social media videos:

– Introductory videos

– Product or service videos

– Customer testimonial videos

– How-to or tutorial videos

– Live stream videos

Promote your social media video marketing campaign

Once you’ve created your social media video marketing strategy and started creating videos, it’s time to promote your campaign. The best way to promote social media videos is to use paid social media advertising. Paid social media ads allow you to target your audience with laser precision and ensure that your videos are seen by the people who are most likely to convert.

Mesure the success of your video marketing campaign

The final step in social media video marketing is to measure the success of your campaign. To do this, you will need to track your social media metrics and compare them to your business goals.

Types of video marketing metrics:

– Views: How many people have watched your video?

– Engagement: How many people have liked, commented, or shared your video?

– Reach: How many people have seen your video?

– Click-through rate: How many people have clicked on a link in your video?

As you can see, creating a social media video marketing strategy is not difficult. By following the steps outlined in this blog post, you can create a strategy that will help you achieve your business goals. So what are you waiting for? Get started today!