How To Produce A Business Video That Gets Results

How to Produce a Business Video that Gets Results

How to Produce a Business Video that Gets Results

Business videos are a great way to connect with customers and promote your products or services. However, not all business videos are created equal. If you want to produce a video that gets results, there are a few things you need to keep in mind. In this blog post, we will discuss the key elements of successful business videos and how you can create one that will help your bottom line.

Video content is a valuable asset for your inbound marketing. People watch videos on the internet a lot. But, if your video is too long, people will stop watching it. This is because they are looking at the content, presentation, production quality, style, and how valuable the information in the video is.

Here are 10 business video production tips that will help you get better results:

Create a business video script

This will help you plan out your video and ensure that it is on-brand and on-message.

Business video production is the process of creating video content for business purposes. It can be used for marketing, product demonstrations, training, and more. A business video script is a written document that outlines the key points that need to be covered in the video. The script should be clear and concise, and it should include a call to action. When creating a business video script, it is important to keep the audience in mind and to focus on delivering a clear message. The script should also be reviewed by a business video production company before it is finalized. This will ensure that the video is produced in a professional and high-quality manner.

Add B-Roll Footage to increase the engagement of your business video

As any business video producer knows, the key to creating an engaging business video is to include a variety of different types of footage. B-roll footage is a great way to add visual interest and variety to your business video. B-roll footage is typically secondary footage that supports the main message of the video. It can include shots of employees working, customers using your product or service, or even simply images of your business location. Including a mix of b-roll footage and interviews with employees or customers can help to create a well-rounded business video that will keep viewers engaged from beginning to end.

Use the rule of thirds while filming the business video

Before you begin filming your business video, it’s important to keep the rule of thirds in mind. This rule is a basic guideline that helps to ensure that your video is pleasing to the eye. Essentially, the rule of thirds states that the frame should be divided into three equal sections, both horizontally and vertically. This creates four points of interest, which can be used to highlight the subject of your video. When framing your shots, try to place the subject at one of these points of interest. This will create a more visually appealing video that is sure to engage your viewers.

Shoot multiple takes for your business video

Business video production is easy if you shoot multiple takes. This allows you to get the best angle, the best lighting, and the best sound for your business video. You can also use multiple takes to get different reactions from your employees or customers. This can be helpful if you want to show a range of emotions in your business video. Finally, shooting multiple takes gives you a chance to edit your business video and make it even better. So, don’t be afraid to shoot a few takes for your business video Production. It will make your business video even better.

Business video post-production

Business video production can be a great way to connect with your audience and promote your brand. However, it’s important to make sure that your videos are high quality and professional. Here are some tips for post-production:

1. Make sure all of your footage is properly edited. This includes removing any unwanted footage, such as outtakes or bloopers.

2. Add graphics, music, and other effects to make your video more engaging.

3. Use voiceover or narration to provide information about your business or product.

4. Choose an appropriate thumbnail image for your video. This will be the first thing people see when they come across your video, so make sure it’s something that will grab their attention.

5. Test your video before you publish it to ensure that everything is working properly.


In conclusion, business video production is a great way to connect with your audience and promote your brand. However, it’s important to make sure that your videos are high quality and professional. By following the tips in this blog post, you can ensure that your business videos are polished and professional.

If you need help with business video production, then contact BOXMedia. We are a professional video production company that can help you create high-quality business videos.