If you are a law firm, then video marketing is a great way to boost business and engage potential clients in the legal industry. You can use informative and engaging videos to educate clients, improve brand image, build trust, and convert leads. In fact, the audience for video content is ever-growing—YouTube gets 1.7 billion unique visitors every month and is the second most visited website after Google.
However, using videos can be a bit tricky and that is why it is important to understand what you are doing and how to get the desired results with an effective video marketing strategy.
You have to know your target audience to use video marketing effectively. For instance, some of your audience may want to gain information so they would like videos that generate awareness. Whereas, videos that are more focused on conversion can work for those who are looking at finding solutions.
Here’s all you need to know about marketing funnel to drive video concept.
This type of video content can help generate awareness about your law firm and you can introduce yourself to your prospective clients. You can use interesting, informative, or even funny videos to get the attention of your audience to introduce your business. Experts suggest that such videos be based on discovery and not converting leads.
The primary metrics to track can be the number of views, duration, completion rate, etc.
These videos are more focused on encouraging your leads to convert into paying clients. So, make sure videos are persuasive. You can consider case study videos, how-to videos, and instructional/ tutorial videos. Conclude with a specific call to action which can include either giving you a call, visiting the website, or accessing any additional informational material.
You can track video duration and click-through rates (CTRs) to assess the effectiveness of the videos.
These videos are helpful in making a decision and are conversion-focused. You can highlight the services that your law firm offers, what sets you apart, how you are better than the competition, how other clients have benefited from your services, etc. Again, make sure to include a clear and easy-to-follow call to action. Here. you can also use a sense of urgency to prompt quick action from your viewers.
Image source: Wyzowl
Here are some video formats to promote your services.
Try to address the problem of your clients with possible solutions. Since you want to get attention, you can engage emotions for more views. Some examples you can consider for attracting your audiences.
The next step is to start engaging with your leads and videos are a powerful way to increase engagement. Here’s how you can do it.
Videos can be an excellent tool even in the post-conversion stage to not only improve retention but also referral. Undoubtedly, in law firms, your client is your biggest referral source. You can also make a thank you video for your clients expressing your gratitude for choosing your practice.
Here are some ways for delighting your clients.
We have compiled some practical tips on using videos in your marketing arsenal.
Winning cases is not just enough. In this digital age, you need to increase your visibility or digital footprint. Using videos in your marketing strategy to boost engagement and get the attention of new clients is the tried and tested way out!
Get in touch with BOXmedia today to start crafting a winning video marketing strategy and use videos to their full potential to generate new business.