No doubt, videos are a powerful medium to engage and communicate with the audience but do they create the same impact for law firms, lawyers, or attorneys? The quick answer is yes. With the rise of video-sharing and social media platforms, online videos have become an important part of marketing strategies. Be it Twitter, YouTube, Instagram, TikTok, Facebook, or LinkedIn, social platforms have taken major steps to make it easier for creators and marketers to watch and share videos.
So, let’s discuss why video marketing for law firms can no longer be ignored!
About 91% of businesses use video as a marketing tool in 2023 and it will continue to be an important part of their marketing strategy.
Image source: Wyzowl
Social media marketing videos and explainer videos dominate the trend, however, it is interesting to note that marketers are experimenting with different types of videos that are suitable for their businesses.
Also, when it comes to ROI, 96% of video marketers say that video marketing has increased the understanding of the user about their product or service and 95% agree that it has helped them increase brand awareness.
The indications from viewers are no different. Video consumption is changing and about 66% of consumers rely on videos to know more about the brand or service. As viewers prefer short-form videos—1 to 3 minutes long, you need to make sure the content you choose is rightly paced.
Explore more video marketing trends for 2023 here!
The numbers already show that video marketing is here to stay and law firms need to consider it as part of their marketing strategy. Here’s how it can help elevate your law firm and get the right clientele!
In the modern world, brands and businesses rely on creating more personalised and meaningful relationships with their customer. In fact, it is equally important for lawyers and other legal professionals. Here’s why—in our day-to-day life, we rarely have an encounter with a legal person unless there is a need for legal advice or support. Moreover, the preconceived notion that lawyers are unapproachable or distant, doesn’t make it easier either. It is, therefore, important for law first to humanize their brand and tell stories that are relatable to their audience.
Like other brands, law firms are also starting to include high-quality branded videos on their website to increase brand awareness. These are not just commercials but a way to communicate what and who you are as a law firm. To make a lasting impression on your potential clients, you need to make them understand what value you bring in, how you can support them, and what you stand for. The purpose here is to not only build trust and credibility but also showcase how you are different from others.
Your success stories become more powerful when your client gives a face and voice to the testimonial. Rave reviews can be beneficial for any business and law firms are no different. Such client testimonial videos become proof of your expertise and help build trust among your potential clients.
A major part of marketing or talking about your law firm is to showcase how much experience and expertise you bring to the table. You want to demonstrate how your team is equipped with the right arsenal to help your clients solve their legal problems. Videos, thus, can be a great way to showcase your expertise in the form of case study videos, testimonials, etc. You can also use short videos to discuss common legal issues, how-to’s on handling basic legal information or queries, give your view or opinion on current topics, etc. to establish your domain knowledge.
You can also use branded videos as a successful recruitment tool to attract new talent to your law firm. Such videos help you share about your culture, what type of cases you work on, what your clientele looks like, and much more. This can help young lawyers feel motivated and encourage to get on board!
It is very normal for your clients to compare you with other law firms before making a decision. In the business world, you would surely want to be visible. Videos can give you that visibility and competitive advantage. As law firms increasingly enter digital marketing platforms, you should leverage video marketing to outshine the crowd. It comes as no surprise that videos can help improve your website traffic and reach by using the power of SEO or search engine optimization.
Here are some examples you can explore to know how different law firms are using video production to put their best foot forward!
Video marketing for law firms can be a powerful communication tool when executed correctly. Using videos, you can build your brand image, raise awareness, establish your credibility and expertise, reach new potential clients, share your success stories and much more!
Get in touch with BOXmedia today and let us work together to help you build a successful video marketing strategy for your law firm.