Video marketing is a buzzword across different sectors and the education industry is not far behind. With better accessibility and sharability of videos and the changing education landscape post-pandemic, higher education institutions and schools are moving beyond traditional marketing efforts to attract the attention of students, alumni, parents, faculties, etc.
As the competition gets fiercer, you need creative ways to stand out! So, let’s get started with your ultimate guide to video marketing for education industry.
In 2022, the global educational services market grew from USD 2882.52 million to USD 3184.45 million at a CAGR of 10.5%. Moreover, flipped and virtual classrooms wherein students study with online video material have not only offered flexibility but also improved engagement and learning ability.
In fact, the pandemic has accelerated video content consumption and it was estimated that 82% of all created content would be video by 2022.
Here are some more reasons to invest in video marketing for education industry.
Usually, the primary reasons for not investing in video marketing include the following:
Here, you can either recruit your own in-house team or outsource complete service or some aspects of the video production to a full-service video production company. They can not only handhold you but also guide you through the entire process, saving cost and time.
They can support you through ideation, storyboarding, script writing, arranging equipment or recording studio, creative inputs, recording and direction, editing, voice recording and editing, animation, marketing and distribution, etc.
Let us discuss the type of videos for the education industry that you can explore.
Virtual tours can do wonders if you are trying to improve diversity and reach out widely to your target audience. They can get insights into the culture, facilities, values, etc. of the institution or school to make informed decisions. These tours can be led by a student or a faculty and you can offer personal experiences too.
2. Student/alumni testimonial videos
If done correctly, these testimonial videos can make a huge impact. When students and alumni share their genuine experiences it helps support the decision-making of prospective students and stakeholders. These videos act as part of brand-building exercises as students share their personal take on campus life, curriculum, student support, facilities, research, and much more!
What could be more fascinating for students to see students and faculties discussing in a real classroom? Such videos can help build credibility and trust among your target audience.
These videos can help institutions and other businesses in educational services to highlight what the course entails, the benefits, future opportunities, and much more in an interactive and engaging way.
You can also go for personalised video content to target audiences with niche interest areas. These videos, for instance, can include personalised tours of a specific department, application processes, acceptance processes, financial aid, scholarships, individual academic faculty, etc.
Explainer videos are quite popular among commercial educational services providers but also schools and institutions. Developed as part of imparting educational content, these explainer videos are a great way to deliver simplified content and improve retention.
Additionally, digital platforms and social media have made it easier to directly connect with the target audience. Many healthcare organizations and professionals are getting into the following apart from regular videos.
1. Leverage Social Media – Social media is one of the most powerful tools in your video marketing arsenal and the education industry is no exception. Schools, colleges, universities, libraries and other educational institutions can leverage social media to promote their videos, reach out to potential students and build a community. Use platforms such as Facebook, Twitter, Snapchat, and Instagram to reach out to the target audience.
2. Focus on Engaging Content – Develop content that is engaging and informative at the same time. Make sure your videos are professionally shot, have a clear purpose and message, and are entertaining enough to keep viewers engaged from start to finish. You can also use video animations, interviews with experts, and interactive quizzes to keep your audience engaged.
3. Use the Power of Storytelling – Video storytelling is a powerful tool that can be used to effectively share your story with viewers and entice them to take action. For instance, you could create videos featuring success stories from students or faculty members who have achieved great things thanks to the educational institution or its programs.
4. Optimize Your Videos – Optimizing your videos is a must if you want to get the most out of video marketing in the education industry. Start by choosing the right keywords and making sure your video titles and descriptions include them as well. Additionally, make sure to add relevant tags and link back to your website or landing page when appropriate.
5. Leverage Live Streaming – Live streaming provides a unique and powerful way to interact with potential students in real time. You can use platforms like Facebook Live, YouTube Live, and Periscope to reach out to viewers and answer their questions as they watch your videos. This will help you build trust with viewers and show them that you are genuinely invested in their success. By doing this, you will be able to increase engagement and conversions with your videos
These are just a few of the video marketing strategies that can be used in the education industry. As with any other type of marketing, it is important to test different approaches and strategies to determine which ones work best for your particular audience and goals.
In the education industry, videos are a powerful marketing and communication tool. You can start exploring different types of videos to see what resonates with your target audience. With the right tools, topics, and resources, you can ace your video marketing strategy for producing engaging and entertaining videos!
If you would like to know how BOXmedia can help you with your video creations and production efforts, get in touch with us today!