When it comes to promoting your business, you want to use every tool at your disposal. One powerful tool is a promotional video. A well-made video can help you reach a new audience and generate more leads. In this blog post, we will discuss how to make a compelling promotional video for your business. We will cover everything from storyboarding to shooting to editing. By the end of this post, you will know exactly what it takes to produce an effective promotional video!
Promotional video production is the process of creating a promotional video for your business. It can be anything from a short commercial to an in-depth product review. The goal is to inform viewers about what you have available and how they might benefit by using it or purchasing it themselves. A well-made promotional video will help you reach new audiences and generate more leads. Here is the promotional video production process:
The first step in promotional video production is storyboarding. This involves sketching out your ideas for the video and planning how each scene will play out. It’s important to think about what you want to say and how you want to say it. Once you have a good idea of what you want, you can start planning the shots you need.
Once you have your storyboard planned out, it’s time to shoot the video. This can be done with a small team or even by yourself if you have the equipment. Be sure to capture all of the shots you need and stay on schedule.
The next step in promotional video production is editing the video footage. This can be done with a variety of software programs, such as Adobe Premiere or Final Cut Pro or what we use at BOXmedia, DaVinci Resolve. It’s important to make sure the video looks polished and professional. You may need to do some additional filming if you didn’t get all the shots you needed in Step Two.
Lastly, you’ll want to promote your video. This can be done through social media channels like LinkedIn, TikTok, Facebook, and/or Instagram. You could also upload it to YouTube for free exposure on the world’s second-largest search engine! It might even go viral if you do a good job marketing it online (this doesn’t happen too often, but hey – there’s always hope!).
There are a few key things that every promotional video should include:
-Your company’s logo and branding
-A call to action (e.g., visit our website, call us today, etc.)
-An overview of what your company does
-How the viewer can benefit from using your product or service
-A brief tour of your facilities (if applicable)
-Testimonials from happy customers who have used your product or service in the past
-Some kind of offer/discount for viewers to take advantage of right away. This could be a coupon code they can enter at checkout, free shipping on orders over £100, etc.
Promotional videos range in price from £500 to over £15000. This will depend on the length of time needed for shooting and editing, as well as how many people need to be involved (e.g., actors/models hired). Some companies charge by the hour while others offer flat rates that include everything in one package deal (scriptwriting, shooting, editing, etc.).
The benefits of promotional video production are:
-Increased exposure and awareness for your company and its products or services.
-More leads through online channels such as social media and YouTube.
-Greater brand awareness among potential customers.
-A better understanding of what your company does and what it can do for them.
-Increased sales due to new customers who have been persuaded by your promotional video.
There is no set length for a promotional video. However, most videos tend to be around two minutes long. This gives you enough time to introduce your company and its products or services but doesn’t drag on for too long. If you have a lot of information to share, you could always break the video up into multiple parts.
There are a number of companies that offer promotional video production services. You can search online for “promotional video company” or “promotional video services” or “promotional video production company” to find some options. Be sure to ask for references and view samples of their work before making your final decision on who to hire.
You’ll want to find a promotional video agency that is experienced, professional and has good reviews from past clients. It’s also important that they have access to all of the equipment needed to produce high-quality videos. The company should be able to work with you to create a video that meets your specific needs and budget.
So there you have it! Four steps for producing an effective promotional video. By following these guidelines, you can create a video that will help increase sales and leads for your business. Contact us today to get started!
Promotional video production is the process of creating an engaging and informative promotional video for your business. It can be anything from a short commercial to an in-depth product review. The goal is to inform viewers about what you have available and persuade them to take action, such as visiting your website or calling you for more information.