The workplaces have witnessed transformational shifts over the last couple of years. With remote or hybrid working models, it has become increasingly important to stay connected with your employees, and to keep them engaged and motivated more than ever. This is where internal communications comes into the picture.
No doubt, employees are busy, and their calendars, email inboxes, and even communications channels are all crowded. In such a case, getting the attention of employees can be complex. Internal communications videos can help solve this problem.
Let’s discover how you can create and use internal communications videos for enhanced employee awareness and experience.
Videos are an engaging and cost-effective way to share information with employees. In fact, many experts believe that internal communications videos are a game-changer in the way organizations help employees share and retain knowledge.
Here are some reasons to create internal communications videos.
Internal communications videos can be used for many purposes. Here are some common ways.
This is your step-by-step guide to creating impactful internal communications videos.
Start with a clear goal defining what you want to convey through the video. This will help you to figure out your key message and create a video that not only clearly communicates but also leaves your viewers with that message.
Once you know your objective, it is time to put it in words on paper. Start writing your script and be mindful to keep it short, and engaging. At this point, you may also want to define the tone or voice of the video. You can weave it like a story and add pointers, summary, etc. to make your video effective.
The next step is to decide on the equipment and software that you would need. Now, at this point, you can either decide to go in-house or outsource. For the former option, you may need to make a list of equipment you need to start the video production and editing process. In the latter one, you do not have to worry about arranging things and can outsource to a professional video production company that will have the required skill set and the latest cameras and videos.
After all the planning, it is time to execute! Depending on the type of video you choose, you may need to record or create the video. For instance, if it is an animated video, you may need the help of graphic designers, animators, etc. to start creating the video. In case, people or characters are involved, then you may want to explore the location, camera positions, test runs, and much more to get it right.
The next step is to edit the video. You can add audio, voiceover, background music, transitions, add branding, add a call-to-action (CTA) or even trim the length to create a powerful video.
You can share the video with your employees on the communication channels. For instance, it can be your company’s portal or intranet, send a link in the email, or add it to the newsletter to give better access to your viewers.
Internal communications videos are a powerful way to connect with your employees. It allows you to reach more people, convey your message clearly, and get the attention of your employees. You can use these videos in various ways as discussed above including onboarding, product or software demos, announcements, events, and much more. Start with your video production today!
Contact us today and know how Boxmedia can help you make engaging and powerful internal communications videos for your company.