How to Create a Product Marketing Video That Converts - BOXmedia

How to Create a Product Marketing Video That Converts

Product Marketing Video

In order to create a product marketing video that converts, you need to understand what makes people buy. There is no one-size-fits-all answer to this question, but by considering the factors below, you can create a video that speaks to your target audience and encourages them to take the next step in the buying process.

What is a product marketing video?

A product marketing video is a short, engaging video that promotes a specific product or service. It can be used to introduce a new product, tout the benefits of using a particular service, or simply provide information about how to purchase a product.

Why use a product marketing video?

Product marketing videos are an effective way to reach potential customers. They can be shared on social media, embedded on your website, or used as part of a larger marketing campaign. Videos are also more likely to be remembered than text-based content, so they can help you stay top-of-mind when consumers are ready to make a purchase.

What makes a good product marketing video?

A good product marketing video is creative, engaging, and informative. It should quickly explain what the product or service is, what it can do for the customer, and how to purchase it. The video should also be visually appealing and fit with your overall branding.

What are the types of product marketing videos?

There are a variety of different types of product marketing videos, each with its own strengths and weaknesses. Some common video formats include:

  • Product introduction video
  • Customer testimonial video
  • How-to video
  • Demonstration video
  • New feature updates video

10 tips to create a product marketing video that converts

Write an engaging product marketing video script

Your video will be more successful if it’s well-written. Start by outlining the key points you want to cover, and then write a script that is both informative and interesting to watch.

Create a catchy headline

The title of your video is important, as it is the first thing potential customers will see. Make sure it catches their attention and accurately represents the content of the video.

Include customer testimonials

Testimonials from happy customers can be powerful tools for convincing others to buy your product. Include customer quotes in your video, or create a separate video featuring customer testimonials.

Start with a strong hook

Using a strong hook will help keep viewers engaged from start to finish. A good hook can be a question, a shocking statistic, or an interesting fact about your product.

Make it personal

People are more likely to buy from a company they feel is trustworthy and reliable. When creating your video, make sure to showcase the human side of your business by featuring employees and customers.

Show the benefits

Make sure to highlight the benefits of using your product or service. What will the customer gain by using it? How will it make their life easier?

You can show how the product can increase efficiency in a business or how the service can make life easier.

Include a CTA

Your video should include a clear call-to-action (CTA) that tells viewers what you want them to do next. This could be anything from visiting your website to purchasing the product on Amazon.

Explain what the product is and what it can do for the customer

Your video should quickly explain what the product is and what it can do for the customer. Don’t assume viewers are familiar with your product or service – take the time to explain it in detail.

Make it visually appealing

A good product marketing video is visually appealing and fits with your overall branding. Keep in mind the tone and style of your video, and be sure to use an appropriate font and color scheme.

Use a mix of media

Including a mix of media (such as animation, live-action, and motion graphics) can help keep viewers engaged. Experiment with different types of footage to find the style that works best for your product marketing video.

Test and revise

Like all aspects of marketing, it takes time to find the right formula for creating a product marketing video that converts. Experiment with different ideas until you find what works best for your product and target audience.


In this blog post, we have seen the importance of product marketing video and how to make a product marketing video that converts. A well-made product marketing video can be an effective way to introduce your product or service to potential customers and increase sales. By following the tips provided in this post, you can create a product marketing video that is informative, engaging, and most importantly, successful.

If you need help with product marketing videos, then contact BOXmedia. We are a video production company that specialises in creating product marketing videos that convert. We would be happy to help you create a video that will promote your product and increase sales.