7 Ways Video Marketing Can Take Your Manufacturing Company to the Next Level - BOXmedia

7 Ways Video Marketing Can Take Your Manufacturing Company to the Next Level

7 Ways Video Marketing Can Take Your Manufacturing Company to the Next Level

If you’re a manufacturing company, it’s time to start using video marketing. Video is one of the most effective forms of marketing out there, and it can be used to reach new customers and promote your products and services. In this blog post, we’ll discuss 9 ways video marketing can take your manufacturing company to the next level. Keep reading to learn more!

Tip 1: Use Video to Introduce Your Manufacturing Company

If you haven’t already, use video to introduce your company. A short, engaging video is a great way to give potential customers an overview of what your company does and what makes it unique. Be sure to include a call to action at the end of your video so viewers know how to get in touch with you or learn more about your products and services.

Tip 2: Use Video to Showcase Your Products and Services

Video is also an excellent way to showcase your products and services. A well-produced video can highlight the features and benefits of your products in a way that pictures and text simply can’t match. If you have customers who are happy with your products, ask them to testify in a customer testimonial video. These videos can be very effective in convincing potential customers to give your products a try.

Tip 3: Use Video to Share Your Expertise

If you want to position yourself as an expert in your industry, video is a great way to do it. Share your insights and tips in an educational video series, or host a webinar or Q&A session that potential customers can watch live or on-demand. When you share your expertise, you build trust with potential customers and position yourself as a go-to source for information in your industry.

Tip 4: Use Video to Drive Traffic to Your Website

Include video on your website and make sure it’s optimized for search engines. This will help you attract more visitors to your website, and if you include a call to action, you can convert these visitors into leads or customers. You can also embed your videos on other websites and social media platforms to reach an even wider audience.

Tip 5: Use Video to Stay in Touch With Your Customers

A monthly or quarterly update video is a great way to keep them informed about what’s going on with your company and remind them of the products and services you offer. You can also use video to announce new products, special offers, or events.

Tip 6: Use Video in Your Email Marketing

Include video in your email marketing campaigns to grab attention and increase click-through rates. A short video clip in an email can be a great way to give recipients a preview of what they’ll find if they click through to your website.

Tip 7: Use Video on Social Media

Social media is a great platform for sharing video content. In addition to your website and email list, use social media to reach potential customers where they’re already spending time online. Post videos on your company’s social media pages, and share them with relevant groups and forums.


Video marketing is a powerful tool that every manufacturing company should be using. By following the tips above, you can start using video to reach new customers, promote your products and services, and take your business to the next level.

If you need any help with video marketing, then BOXMedia is here to help. We’re a video production company that specializes in creating high-quality videos for manufacturing companies. Contact us today to learn more about our services and how we can help you achieve your marketing goals.