Video is a powerful marketing tool. It can be used to hook customers and persuade them to buy your product. In this blog post, we will discuss 7 types of product videos that you can use for your business. Keep in mind that not all of these videos will work for every type of product, so you will need to tailor them to fit your specific needs. But with the right video, you can increase sales and improve your bottom line!

Demo Video

The first type of product video is the demo video. This type of video shows potential customers how your product works.

Demonstration videos are a great way to show how your product works in action, highlighting its unique features and demonstrating potential uses for customers. This type of content will often be more successful with innovative or hard-to explain items because written instructions can sometimes lack detail enough on their own; however it’s also helpful when there could potentially still could some confusion about what needs explaining – like maybe during the early stages before launch time! Showing visual examples from real people who use our service helps make everything clear as day (plus gives us plenty more ideas).

How-To Video AKA Explainer Videos

The explainer video is a great way to showcase your business and what it can do. This type of marketing material should be entertaining, but also informative enough so that consumers know exactly how they’ll benefit from using their services before signing up or making any purchases!

Product Overview Video

The third type of product video is the product overview video. This type of video gives potential customers a general overview of your product.

Screen capture videos also sometimes referred to as product overview videos are perfect for those looking to show how-to guides, tutorials and products in action. They work best when used on websites that have an online component like ecommerce stores or software programs because it allows people who aren’t able access the site directly see what’s happening inside without having any knowledge beforehand!

Product Comparison Video

The fourth type of product video is the product comparison video. This type of video compares your product to other products on the market.

Product comparison videos are excellent for businesses who want to show how their offering is different or unique from what else exists in the marketplace. This can be done by directly comparing two products side-by-side or by talking about the features of one product and how it stacks up to the competition. These videos are helpful for customers who are doing their research before making a purchase because they can quickly see which product is right for them.

Customer Testimonial Video

The fifth type of product video is the customer testimonial video. This type of video features customers who have used your product and are willing to provide a testimonial.

Customer testimonials are powerful because they show that other people have had success with your product. They can be used to build trust with potential customers and persuade them to buy your product. These videos should be real and honest, so be sure to choose customers who are passionate about your product and who will be able to speak positively about it.

Product Launch Video

The sixth type of product video is the product launch video. This type of video is used to generate excitement for a new product that is about to be launched.

A product launch video is a great way to drum up excitement for an upcoming release. This type of content is typically short and to the point, highlighting the most important features of the product and why people should be excited about it. These videos are often used in conjunction with a marketing campaign leading up to the launch date, so that when the product is finally released, customers are already familiar with it and eager to buy it.

Webinar Videos

The seventh type of product video is the webinar video. This type of video features a live or recorded presentation that is usually educational in nature.

Webinar videos are a great way to provide valuable information to potential customers while also promoting your product. These videos can be used to teach people how to use your product, show them how it can benefit them, and answer any questions they may have. Webinars are typically educational in nature, so they should be informative and engaging.

Video is a powerful marketing tool and can be used in a variety of ways to promote your product. The 7 types of product videos we’ve outlined are a great place to start when creating video content for your business. Be sure to choose the type of video that best suits your products and target audience and create something that is entertaining but also informative. This will help you hook potential customers and persuade them to buy what you’re selling!

If you need help with product videos for marketing then contact BOXmedia, we are experts in video production and can help you create something that is perfect for your business!