Video is one of the most powerful tools of expression out there and can be used for a variety of purposes.
Adding video to your marketing mix is one of the best strategies your company can make. That’s because your message is more effective in video, and demand for this type of media is increasing.
Video can tell your story in a more emotional and dramatic way than just plain text and photo. This can translate to a higher audience engagement, memory of message and response rate than with other forms of media.