What is branded video content?
Branded video content refers to videos that are created by companies or brands to promote their products or services. These videos are usually tailored to showcase the brand’s message, values, and offerings in a visually engaging and entertaining way.
Branded video content is a strategic marketing tool used by businesses to connect with their target audience on a more personal level. By creating compelling and shareable videos, brands can increase brand awareness, drive engagement, and ultimately, boost sales.
In today’s digital age, branded video content has become increasingly popular due to its ability to cut through the noise and capture the attention of consumers. With the rise of social media and video-sharing platforms, brands have a unique opportunity to reach a wider audience and leave a lasting impression through creative and impactful video content.
5 Types of Branded Video Content for Success: A Guide by BOXmedia
In today’s digital landscape, branded video content has become a crucial component of successful marketing strategies. Video content engages audiences, builds brand loyalty, and drives conversions like no other medium. At BOXmedia, a leading video production agency, we specialise in creating compelling brand video marketing campaigns that help businesses achieve their goals. In this comprehensive guide, we will explore five essential types of branded video content that can elevate your brand and drive success.
1. Origin Story Video Content
Why Origin Story Videos Matter
An origin story video provides a behind-the-scenes look at your brand’s beginnings. It tells the story of how your company started, the challenges you’ve overcome, and the values that drive your mission. Origin story videos humanise your brand, making it relatable and fostering a deeper connection with your audience.
Key Elements of a Compelling Origin Story Video
- Authenticity: Share genuine stories and experiences that reflect your brand’s journey.
- Emotion: Evoke emotions by highlighting challenges, triumphs, and milestones.
- Visuals: Use engaging visuals, such as old photographs, footage from early days, and interviews with founders.
Example
One of our clients, a sustainable fashion brand, wanted to share their journey from a small startup to an eco-friendly fashion powerhouse. We created an origin story video that highlighted their commitment to sustainability, their innovative practices, and the passionate team behind the brand. The video not only engaged their audience but also reinforced their brand values.
2. Customer Stories
Why Customer Stories Are Powerful
Customer story videos, also known as testimonials, showcase real experiences from satisfied customers. These videos build trust and credibility by providing social proof of your product or service’s value. They demonstrate how your brand solves problems and improves lives.
Key Elements of Effective Customer Story Videos
- Real Customers: Feature genuine customers sharing their honest experiences.
- Relatable Stories: Highlight scenarios that potential customers can relate to.
- Results-Oriented: Focus on the benefits and results customers achieved using your product or service.
Example
A tech company approached us to create customer story videos showcasing how their software improved business efficiency. We interviewed various clients, capturing their challenges, the implementation process, and the significant improvements they experienced. These videos helped the tech company build credibility and attract new clients.
3. Product Videos
Why Product Videos Are Essential
Product videos provide detailed insights into your offerings, highlighting features, benefits, and usage. They help potential customers understand your product better and make informed purchasing decisions. Product videos can be used across various platforms, including your website, social media, and email marketing campaigns.
Key Elements of Successful Product Videos
- Clarity: Clearly explain the product’s features, benefits, and usage.
- Visuals: Use high-quality visuals to showcase the product from different angles.
- Call to Action: Include a clear call to action, guiding viewers on what to do next.
Example
We partnered with a home appliance manufacturer to create product videos for their new line of smart kitchen gadgets. The videos showcased each gadget’s functionality, user-friendly features, and the convenience they bring to everyday cooking. These videos were instrumental in driving online sales and increasing brand visibility.
4. Company Announcements
Why Company Announcement Videos Are Important
Company announcement videos are a dynamic way to share important news and updates with your audience. Whether it’s a product launch, a major milestone, or an organisational change, announcement videos ensure your message reaches your audience in an engaging manner.
Key Elements of Effective Announcement Videos
- Clear Message: Communicate the announcement clearly and concisely.
- Engagement: Use engaging visuals and storytelling to capture attention.
- Professionalism: Maintain a professional tone, reflecting your brand’s image.
Example
A financial services company wanted to announce their merger with another firm. We created a professional announcement video featuring key executives discussing the benefits of the merger, the combined expertise, and the positive impact on clients. The video was well-received and helped reassure clients about the merger’s advantages.
5. Employer Branding Videos
Why Employer Branding Videos Matter
Employer branding videos showcase your company culture, values, and what makes your organisation a great place to work. These videos attract top talent, enhance employee engagement, and strengthen your brand’s reputation as an employer of choice.
Key Elements of Compelling Employer Branding Videos
- Culture: Highlight your company’s culture, values, and work environment.
- Employee Stories: Feature testimonials from employees sharing their experiences.
- Opportunities: Showcase career growth opportunities and benefits of working at your company.
Example
A healthcare organisation wanted to attract talented professionals to join their team. We produced an employer branding video that featured interviews with employees, a glimpse into their daily work life, and the organisation’s commitment to professional development. The video helped boost their recruitment efforts and position them as an employer of choice.
How to Create Branded Video Content: A Comprehensive Guide by BOXmedia
In today’s digital age, video content is a powerful tool for engaging your audience and building your brand. Branded video content can showcase your brand’s personality, convey your message effectively, and drive conversions. At BOXmedia, a leading video production agency, we specialise in brand video production. This guide will walk you through the steps to create compelling branded video content, from choosing the type of video to recording and editing.
1. Choose the Type of Branded Video You Want to Create
The first step in creating branded video content is to decide what type of video you want to produce. Different types of videos serve different purposes and cater to different audience needs. Those types are already discussed above.
How to Decide
Consider your goals and target audience when choosing the type of video. For instance, if you want to build trust, customer story videos are ideal. If you’re launching a new product, a product video would be more appropriate.
2. Choose Whether to Outsource or Produce the Video In-House
Once you’ve decided on the type of video, the next step is to determine whether to outsource the production to a video production agency like BOXmedia or produce it in-house.
Outsourcing Video Production
- Outsourcing to a professional video production agency offers several advantages:
- Expertise: Agencies have the skills and experience to produce high-quality videos.
- Resources: They have access to professional equipment and software.
- Efficiency: Agencies can handle the entire production process, saving you time and effort.
Producing In-House
- Producing videos in-house can be more cost-effective and allows for more control over the creative process. However, it requires:
- Skills: Your team must have the necessary skills in video production.
- Equipment: Access to professional cameras, lighting, and editing software.
- Time: Producing a video in-house can be time-consuming.
How to Decide
Consider your budget, resources, and expertise. If you have a limited budget and a skilled team, in-house production might be viable. However, for high-quality, professional results, outsourcing to a video production agency like BOXmedia is often the best choice.
3. Set the Creative Direction
Setting the creative direction involves defining the overall vision and style of your video. This step ensures that everyone involved in the production is aligned and working towards the same goal.
Define Your Objectives
What do you want to achieve with your video? Your objectives will guide the creative direction. For example, if your goal is to increase brand awareness, your video might focus on telling your brand story.
Identify Your Target Audience
Who are you trying to reach? Understanding your target audience will influence the tone, style, and content of your video.
Develop Key Messages
What key messages do you want to convey? These should be clear, concise, and aligned with your brand’s values and goals.
Choose the Style and Tone
The style and tone of your video should reflect your brand’s personality. Consider whether your video should be formal or casual, serious or humorous, etc.
Create a Storyboard
A storyboard is a visual representation of your video. It outlines each scene and shot, helping you plan the flow and structure of your video.
4. Write a Script
A well-written script is the backbone of any successful video. It ensures your key messages are communicated clearly and effectively.
Start with an Outline
Begin by outlining the main points you want to cover in your video. This helps organise your thoughts and ensures your script has a logical flow.
Write the Opening
Your opening should grab the viewer’s attention and set the stage for the rest of the video. Consider starting with a question, a surprising fact, or a compelling statement.
Develop the Body
The body of your script should convey your key messages. Use clear, concise language and focus on the benefits of your product or service. Include supporting details, such as customer testimonials or product features.
Craft the Closing
Your closing should reinforce your key messages and include a strong call to action (CTA). Encourage viewers to visit your website, contact your sales team, or follow your brand on social media.
Review and Revise
Once you’ve written your script, review and revise it to ensure clarity and coherence. Read it aloud to check for flow and naturalness.
5. Record and Edit the Video
Recording and editing are the final steps in creating branded video content. This is where your vision comes to life.
Recording
- Equipment: Use high-quality cameras, microphones, and lighting to ensure professional results.
- Location: Choose a suitable location that reflects your brand’s image. Ensure it is quiet and free from distractions.
- Talent: Select on-screen talent who can effectively convey your messages. This could be employees, customers, or professional actors.
- Directing: Provide clear direction to ensure the footage captures the intended message and tone.
Editing
- Software: Use professional editing software to cut, trim, and arrange your footage.
- Music and Sound: Add background music and sound effects to enhance the video. Ensure they are appropriately licensed.
- Visual Effects: Incorporate visual effects, transitions, and text overlays to add polish and professionalism.Review and Feedback: Review the edited video and gather feedback from stakeholders. Make necessary revisions to ensure the final product meets your standards.
How BOXmedia Can Help
At BOXmedia, we have a state-of-the-art production studio and a team of experienced professionals who handle all aspects of video recording and editing. We use top-tier equipment and software to produce high-quality videos that captivate your audience. Our process includes multiple review stages to ensure your video meets your expectations.
Conclusion
Branded video content is a powerful tool for building your brand and achieving business success. By leveraging different types of video content—origin stories, customer stories, product videos, company announcements, and employer branding videos—you can engage your audience, build trust, and drive conversions.
At BOXmedia, we are experts in brand video marketing and production. Our team is dedicated to creating high-quality, engaging videos that resonate with your audience and deliver results. Whether you need a compelling origin story, impactful customer testimonials, detailed product videos, professional company announcements, or captivating employer branding videos, we have the expertise to help you succeed.
Ready to elevate your brand with video content? Contact BOXmedia today and let’s start creating video content that drives your brand’s success.