It’s harder than ever to capture and hold your audience’s attention in the constantly changing digital world. That’s where explainer videos come in. Short, punchy, and engaging, these videos simplify your message and make it easier for viewers to understand—and act on. If you’re looking to boost your conversion rates, investing in professional video production services can be a game-changer.
Why Explainer Videos Work
People are more likely to remember visual content than text. Explainer videos combine storytelling, visuals, and sound to explain your product or service in a way that’s not only digestible but also memorable. This makes them a powerful tool for increasing website conversions.
The Science Behind Higher Conversion Rates
When a potential customer visits your website, you only have a few seconds to make an impression. An explainer video can:
- Increase time spent on your site
- Clarify your product’s value quickly
- Build trust and credibility
- Provide a clear call to action
Best Practices for High-Converting Explainer Videos
1. Keep It Short and Sweet
The ideal length for an explainer video is between 60 to 90 seconds. Respect your viewer’s time and get to the point quickly.
2. Focus on Benefits, Not Features
Instead of listing features, show how your product or service solves a problem. Viewers care more about what’s in it for them.
3. Tell a Story
Effective explainer videos follow a simple story arc: a problem, a solution (your product), and a happy ending. This narrative structure resonates with viewers and keeps them engaged.
4. Use High-Quality Production
Poor audio, blurry visuals, and unprofessional editing can hurt your brand. Hiring a video production agency in the UK like BOXmedia ensures your video looks and sounds top-notch.
5. Add a Clear Call to Action (CTA)
Tell viewers exactly what to do next—whether it’s signing up, booking a call, or making a purchase. A strong CTA is essential to drive conversions.
Optimise for Multiple Platforms
To get the most out of your explainer video, make sure it’s optimised for web, mobile, and social platforms. Each channel might need a slightly different format or aspect ratio.
Measure and Tweak
Use analytics to see how your video is performing. Monitor metrics like:
- Watch time
- Click-through rate (CTR)
- Conversion rate
Use the data to tweak and improve your content over time.
Why Choose BOXmedia?
BOXmedia is a leading video production agency in the UK known for crafting high-performing explainer videos that convert. With years of experience and a passion for storytelling, we help brands communicate clearly and effectively.
From scriptwriting and filming to editing and distribution, our comprehensive video production services are tailored to meet your specific business goals.
Final Thoughts
An explainer video is more than just a marketing asset—it’s a strategic investment in your brand’s growth. Done right, it can boost your conversion rates, strengthen your messaging, and leave a lasting impression on your audience.
Let BOXmedia help you bring your story to life and turn viewers into loyal customers.
Ready to get started? Contact BOXmedia today to learn how our expert video production services can help your business grow.