A comprehensive tutorial on creating an informative video in the year 2024 is presented in this guide. This guide provides step-by-step instructions and valuable insights on how to produce an explainer video that effectively communicates your message. By following the guidelines outlined in this guide, you will be able to craft a visually appealing and engaging explainer video that captivates your audience. With the ever-evolving technology and trends in video production, this guide ensures that you stay up-to-date with the latest techniques and tools to create a compelling explainer video in 2024.
What is Explainer Video
An explainer video is a type of video that is specifically designed to explain a product, service, or concept in a simple and engaging way. These videos are typically short, ranging from 1 to 3 minutes in length, and use a combination of visuals, animations, and voiceover to effectively communicate the message. Explainer videos are commonly used by businesses to introduce their products or services to potential customers, as they are a highly effective tool for increasing brand awareness and driving conversions.
Explainer video production involves the process of creating these informative and engaging videos. This includes scriptwriting, storyboarding, animation, voiceover recording, and editing. A video production agency specialising in explainer videos will have a team of professionals with expertise in each of these areas, ensuring that the final product is of the highest quality. These agencies work closely with their clients to understand their goals and target audience, in order to create a video that effectively conveys the intended message.
When looking for a video production agency to create an explainer video, it is important to consider their portfolio, experience, and client testimonials. A reputable agency will have a strong portfolio showcasing their previous work, which will give you an idea of their style and quality. Experience is also key, as a seasoned agency will have the expertise to handle any challenges that may arise during the production process. Additionally, reading client testimonials can provide valuable insight into the agency’s professionalism, communication, and ability to deliver on time and within budget. By choosing the right video production agency for your explainer video project, you can effectively communicate your message and achieve your marketing goals.
Why Should I Use An Explainer Video?
There are several compelling reasons why utilising an explainer video can be highly beneficial for businesses. Firstly, explainer videos are an effective way to communicate complex ideas or concepts in a simple and engaging manner. By using visuals, animations, and narration, businesses can easily convey their message to their target audience in a way that is easy to understand and retain. This can help increase brand awareness, educate customers about products or services, and ultimately drive sales.
Additionally, explainer videos have been shown to increase conversion rates on websites and social media platforms. Studies have found that including an explainer video on a landing page can lead to a significant increase in conversions, as it captures the attention of visitors and encourages them to take action. Furthermore, explainer videos can help improve search engine optimization (SEO) efforts, as they can increase the amount of time visitors spend on a website, reduce bounce rates, and increase engagement metrics. Overall, utilising an explainer video can be a powerful tool for businesses looking to effectively communicate their message and drive results.
Types of explainer videos
There are various categories of explainer videos that serve different purposes and cater to different audiences. One type is the animated explainer video, which uses captivating visuals and animations to explain complex concepts or ideas in a simplified and engaging manner. Another type is the whiteboard explainer video, where a hand-drawn illustration is created in real-time, capturing the viewer’s attention and making the information more memorable. Live-action explainer videos, on the other hand, use real people or actors to demonstrate a product or service, adding a personal touch and building trust with the audience. Lastly, there are screencast explainer videos, which showcase software or digital products by recording the screen and providing step-by-step instructions. Each type of explainer video has its own unique style and benefits, allowing businesses to choose the most suitable format to effectively convey their message.
1. Company Explainer Video
- An Introduction to Company Explainer Videos:
A Company Explainer Video is a powerful tool that businesses use to effectively communicate their brand, products, or services to their target audience. These videos are carefully crafted to provide a concise and engaging overview of what the company does, its values, and how it can benefit potential customers. Unlike traditional text-based content, explainer videos leverage visual storytelling techniques, captivating animations, and compelling narratives to convey complex information in a simplified and easily digestible format.
- The Purpose and Benefits of Company Explainer Videos:
The primary purpose of a Company Explainer Video is to capture the attention of viewers and leave a lasting impression about the company. By presenting information in a visually appealing and dynamic manner, these videos have the ability to captivate audiences and increase brand awareness. They can effectively communicate the unique selling points of a company, highlight its competitive advantages, and showcase its products or services in an engaging way. Moreover, explainer videos can help businesses establish credibility, build trust with their audience, and ultimately drive conversions and sales.
- The Elements of an Effective Company Explainer Video:
Creating a successful Company Explainer Video involves careful planning and attention to detail. The script plays a crucial role in conveying the key messages concisely and effectively. It should be well-written, engaging, and tailored to the target audience. Visual elements such as animations, graphics, and illustrations should be used strategically to enhance the storytelling and make the video visually appealing. The voiceover or narration should be clear, professional, and match the tone and style of the video. Additionally, the video’s duration should be kept relatively short to maintain viewer engagement and ensure the message is delivered succinctly.
- How to Use Company Explainer Videos:
Company Explainer Videos can be utilised across various platforms and channels to maximise their reach and impact. They can be embedded on a company’s website homepage to provide visitors with a quick and engaging introduction to the business. These videos can also be shared on social media platforms, such as YouTube, Facebook, or Instagram, to increase brand visibility and attract a wider audience. Additionally, explainer videos can be used in sales presentations, trade shows, or email marketing campaigns to effectively communicate the company’s value proposition and generate leads.
- The Importance of Professional Production:
To ensure the success of a Company Explainer Video, it is crucial to invest in professional production. Working with a skilled team of scriptwriters, animators, voiceover artists, and video editors can significantly enhance the quality
2. Product Explainer Video
An informative video showcasing the features and benefits of a particular product, commonly known as a product explainer video, serves as a powerful tool for businesses to communicate with their target audience. These videos are designed to provide a clear and concise explanation of how a product works, its key features, and how it can solve the consumer’s problem or meet their needs. Product explainer videos are often used on websites, social media platforms, and in email marketing campaigns to engage potential customers and drive sales.
By utilising a combination of visuals, animations, voiceovers, and text, product explainer videos are able to effectively convey complex information in a simple and engaging manner. They help to build brand awareness, establish credibility, and increase customer trust by demonstrating the value of the product in a compelling way. Additionally, product explainer videos can help reduce customer inquiries and support requests by addressing common questions and concerns upfront.
When creating a product explainer video, it is important to keep the target audience in mind and tailor the content to resonate with their needs and preferences. The video should be concise, engaging, and visually appealing to capture the viewer’s attention and keep them interested throughout. By focusing on the unique selling points of the product and highlighting how it can improve the customer’s life, businesses can create a compelling product explainer video that drives conversions and boosts sales.
3. Service Explainer Video
An informative video that explains the services offered by a company or organisation is commonly known as a service explainer video. This type of video is designed to provide a clear and concise overview of the various services provided, highlighting their benefits and features. It typically includes engaging visuals, animations, and voiceover narration to effectively communicate the message to the target audience. Service explainer videos are an effective marketing tool as they help potential customers understand the value and purpose of the services being offered. By presenting information in a visually appealing and easily digestible format, these videos can capture the attention of viewers and encourage them to take action, such as making a purchase or contacting the company for more information. Overall, service explainer videos play a crucial role in promoting and showcasing the services of a business or organisation in a compelling and engaging manner.
4. Animated Explainer Video
An animated explainer video is a type of video that uses animation to explain a concept, product, or service in a simple and engaging way. These videos are often used by businesses to communicate their message effectively to their target audience. By using animation, complex ideas can be broken down into easy-to-understand visuals that are both entertaining and informative. Animated explainer videos are a popular choice for companies looking to increase brand awareness, educate their customers, or promote a new product or service.
The main advantage of an animated explainer video is its ability to capture the viewer’s attention and keep them engaged throughout the video. The use of colourful visuals, dynamic animations, and engaging storytelling can make even the most boring topics interesting and easy to digest. Additionally, animated explainer videos can be easily customised to match the brand’s style and tone, making them a versatile tool for any marketing campaign. Whether it’s a startup looking to explain their unique value proposition or a large corporation introducing a new feature, an animated explainer video can help deliver the message in a memorable and impactful way.
5. App Explainer Video
An App Explainer Video is a powerful tool that helps businesses showcase their mobile applications in a visually engaging and informative way. This type of video is designed to explain the features, benefits, and functionality of an app to potential users or investors. By using a combination of visuals, animations, and voiceover narration, an App Explainer Video effectively communicates the value proposition of the app and highlights its unique selling points.
The primary goal of an App Explainer Video is to capture the attention of the target audience and generate interest in the app. It provides a concise and compelling overview of the app’s key features, demonstrating how it can solve a specific problem or enhance the user’s experience. The video typically starts by introducing the problem or pain point that the app addresses, followed by a demonstration of how the app works and the benefits it offers. It may also include testimonials or case studies to further validate the app’s effectiveness.
An App Explainer Video is an essential marketing tool for app developers and businesses looking to promote their mobile applications. It serves as a virtual salesperson, effectively conveying the app’s value proposition and encouraging viewers to take action, such as downloading the app or signing up for a free trial. By presenting the information in a visually appealing and easily digestible format, an App Explainer Video can significantly increase user engagement and conversion rates. Whether it’s a gaming app, productivity tool, or e-commerce platform, an App Explainer Video can help businesses effectively communicate the unique features and benefits of their app to a wider audience.
6. Stock Footage Explainer Video
An explainer video created using stock footage is a powerful tool for conveying information and engaging audiences. By utilising pre-existing video clips, this type of video can effectively communicate complex concepts or ideas in a visually appealing and concise manner. The use of stock footage allows for a wide range of visuals to be incorporated into the video, enhancing its overall quality and impact.
A stock footage explainer video is a versatile and cost-effective solution for businesses and organisations looking to create engaging and informative content. By utilising pre-recorded video clips, this type of video can be produced quickly and efficiently, saving both time and resources. The wide variety of stock footage available ensures that the video can be tailored to suit the specific needs and preferences of the target audience.
The beauty of a stock footage explainer video lies in its ability to captivate viewers and effectively convey information. By combining carefully selected stock footage with engaging narration or text, this type of video can create a compelling visual experience that leaves a lasting impression. Whether used for marketing purposes, educational content, or internal communications, a stock footage explainer video is a valuable tool that can effectively communicate messages and engage audiences.
How does BOXmedia help to create an Explainer Video?
BOXmedia plays a crucial role in the creation of Explainer Videos by providing a range of services that cater to the specific needs of businesses looking to effectively communicate their message to their target audience.
Through their team of talented professionals, BOXmedia offers expertise in scriptwriting, animation, voiceover, and editing to ensure that the final product is engaging and informative.
By utilising cutting-edge technology and industry best practices, BOXmedia is able to deliver high-quality Explainer Videos that help businesses stand out in a crowded marketplace and effectively convey their unique value proposition to potential customers.
