Please fill in this Digital Video Marketing Assessment

Survey

In this survey we plan to objectively help you ascertain the value of communication internally and externally in your business. The survey is confidential and all answers will be kept private.

Name
First Last
Phone
Email
Part 1 - Your Business
Q1. What are your business objectives?
Which positive impact would you most like to experience in your business as a result of marketing/better communication?
Yes No
Increase sales
Increase engagement online
Recruit quality staff
Raise staff morale
Q2. Do you have a clear communication plan
Do you know exactly how you will connect effectively with your clients and/or employees - both now and in the future?
Yes No
Internal (Employees)
External (Business growth)
Q3. How aligned is your communication plan with your business goals?
Have current or past efforts produced results? If not, do you understand how to fulfil your objectives with fresh thinking? 0 Not aligned - 5 Very aligned
0 1 2 3 4 5
Q4. How effective do you consider your internal and external communication to be?
0 Not effective - 5 Very effective
0 1 2 3 4 5
Internal Communication
External Communication
Q5. Are the answers above based on client and staff feedback, analytics, or your own personal opinion?
- Client feedback
- Staff feedback
- Analytics
- My opinion
Q6. Do you consider yourself proactive or reactive in communication?
- Proactive
- Reactive
Q7. What amount in £ or % of your revenue do you spend on communications?
Internal (Staff)
External (Business Growth - Audience/Customers)
Q8. What percentage of your current revenue represents a return on investment as a result of video marketing and/or communication?
What contribution does video make to your strategy
- Less than 25%
- 25% - 50%
- More than 50%
- Don’t know
Part 2 - Consideration
Q9. How often do you use the following communication methods?
Never use Sometimes Frequently Always Want to use it
TV
Cinema
Radio
Mail
Posters
Website
Email
Video
Apps
Youtube
Social Media
Q10. Do you measure the effectiveness of your communications?
- Yes
- No
Q11. Which measures do you use?
- Google Analytics
- Website Traffic
- Customer Happiness
- Employee Survey
- Complaints Log
Q12. How effective do you think the following communications are for business performance?
Not very Highly effective Hard to measure
Internal (employees)
External (business growth)
If applicable, describe how else you measure your communications
Part 3 - Video
Q13. As part of your communication plan do you have a video strategy to help deliver your business goals?
Yes No Don't Know Not yet
Q14. Do you feel the use of video will have a positive impact on your internal communications?
Yes No
HR and Induction
Training
Employee Engagement
Embodying Change
Q15. Do you feel the use of video will have a positive impact on your external communications for business growth?
Yes No
Promotional Films
Digital Branding
If you have answered yes more than twice for the above questions we are confident that your business would benefit from having BOXmedia working with you as a strategic engagement partner. Our involvement is proven to increase efficiency, boost business performance and save money for businesses just like yours.
Q16. Would your business benefit from a more in-depth, personalised, no obligation communication and engagement health check?
- Yes please
- Yes in 3 months
- Yes in 6 months
- Yes in 12 months
- Never

Discover more about how we helped others...

Leeds City Museum - Voice of Asia - BOXmedia

	Yes	No
Increase sales
Increase engagement online
Recruit quality staff
Raise staff morale

	Never use	Sometimes	Frequently	Always	Want to use it
TV
Cinema
Radio
Mail
Posters
Website
Email
Video
Apps
Youtube
Social Media

	Yes	No
Internal (Employees)
External (Business growth)

	0	1	2	3	4	5
Internal Communication
External Communication

	Not very	Highly effective	Hard to measure
Internal (employees)
External (business growth)

	Yes	No
HR and Induction
Training
Employee Engagement
Embodying Change

Please fill in this Digital Video Marketing Assessment

Survey

Part 1 - Your Business

Part 2 - Consideration

Part 3 - Video

Discover more about how we helped others...

Leeds City Museum – Voices of Asia

Learning & Development

Using video to increase employee engagement for First Group