Video commercials are meant to grab the interest and attention of your target audience. Created as a teaser to get your potential customers excited about your business or brand, a commercial video is high-level and does not showcase intricacies like explainer videos. If you are exploring online marketing opportunities, then commercial video production can help you make the most of it!
Let us understand how you can successfully use video commercials to take your business to the next level!
You may have often seen a commercial video ad on the internet. It is usually a very short video, less than 60 seconds (ideally 30 seconds) long and promotes your brand or sells your product or service or even your image. It will primarily showcase high-level branding content, generate buzz around your brand, include a compelling call-to-action, and is sharable among your audiences.
A commercial video can prove powerful when you are targeting prospects at the top of your sales funnel. Such videos when used successfully on digital and social media platforms help create awareness and excitement for your product or service. During commercial video production, many businesses can develop several versions of the same commercial video ( same concept) based on the length, targeting, etc.
You can use these video ads as part of your pay-per-click (PPC) strategy to improve overall clickability and ROI. In fact, a great commercial video can not only be used to increase brand awareness but also drive leads into your sales funnel, improve website traffic, etc.
Now, with the right commercial video production efforts, you can make an informational ad but will it have a lasting impression on your audience?
That is exactly why you need a great video ad and just a good one!
You can consider using your commercial videos on the following platforms.
Here are 10 ways to use video ads to increase the footprint of your brand and grow your business.
This type has been around for decades but in the new digital world, it can be virtually shared everywhere.The spot is a 15 to 30 seconds long commercial that can be easily used on YouTube videos, shared on social media platforms (Instagram or Facebook ads), showcased in commercial breaks on TV, or played before a movie or web series trailer, etc. The key feature is that it is short, concise and very engaging.
This type of video ad proves helpful when your customers are not able to immediately understand your product or service. You can use an explainer video on your home page, landing pages, social media platforms, etc. These video commercials explain your business offering in an easy-to-understand way.
As the name suggests, this commercial video tells your potential customer how your business works and the values you stand by, completing your brand image. It also helps attract new talent and typically shows your company’s work environment, employees at work, etc.
The purpose of this commercial video is to showcase your product or service in a fun, creative, and easy-to-understand way. It explains the features and benefits of the product rather than an explainer video on how to use it.
If you want to tell the story behind your product or service development, distribution, or manufacturing process, this video can do the job for you. You can showcase your expertise and commitment to bringing the best to your customers through such videos.
This video is all about showing who your employees are and how your team works for the people and the community. You can show the human side of your brand instead of just showing the headshots of your management team. This type of video works well for both big and small businesses as a way to attract talent but also build a human connection with potential employees.
What can be better when your target audience hears directly from your existing customer? When they share why they choose your product or service, what made you stand apart, and why they still stick with you, can be a great sales-boosting tool.
This category of commercial video needs more time for conceptualization and production. It involves short video scripts, and a series of stories to tell your brand story. You can take the services of a commercial video production company to work on such projects to save time and money.
Now, this type of commercial video is long-form and transitions from an advertisement to a film or story with characters. You need to write a script and think of the setting, and the talent to create an engaging branded short film.
A branded mini-documentary tells you a story about a business through the years and dives into detail on its people, ethos, culture, operations, and much more.
A commercial video is a powerful marketing tool to tell your brand story, increase awareness, drives leads, and eventually sales. With a plethora of options available to engage with your audiences, you can take your brand to the next level with commercial videos! To get support with the creative video production process, get in touch with BOXmedia today!