10 Popular Ways to Increase Conversion Rates with Video: Tips and Tactics for Effective Video Marketing
Video marketing is one of the most effective ways to increase conversion rates. According to recent studies, video can increase conversion rates by up to 80%. That’s a huge difference! In this blog post, we will discuss 10 popular ways to use video to increase your conversion rate. We will also provide tips and tactics for creating effective videos that will help you achieve your marketing goals.
Video is the new wave of content marketing. It seems that just about every guru and expert out there says if you’re not using video in your business, then surely people won’t be engaged enough with what they see from start-to finish on any given page or post? To clarify – I agree! However beyond engagement levels videos can also increase conversion rates by helping customers better understand products/services throughout their journey when browsing online stores as well building trust at key stages along this process too
10 Effective Ways to Use Video to Increase Conversion Rates
Tip #01 – Use Explainer Videos on Your Homepage
It’s no secret that homepage videos can be extremely effective at engaging website visitors and enticing them to learn more about your company and its products or services. But what many businesses don’t realise is that explainer videos can also be used to increase conversion rates. An explainer video is a short, animated video that explains how your company’s products or services work. Explainer videos are a great way to introduce your company to new visitors and explain what you do in a concise, easy-to-understand way.
Tip #02 – Use Testimonial Videos on Your Homepage
Another great way to use video on your homepage is by featuring customer testimonials. Testimonial videos are a great way to show off your products or services and let your customers do the talking. Customer testimonials can help build trust and credibility for your business, and they can be a powerful tool for increasing conversion rates.
Tip #03 – Use Video on Product Pages
Video can also be used on product pages to help customers learn more about your products. Product videos can be used to show off the features and benefits of your products, and they can help customers understand how your products work. Video can also be used to answer common questions about your products, and it can help customers decide whether or not they want to purchase your product.
Tip #04 – Use Video on Landing Pages
Landing pages are another great place to use video. Landing pages are pages that are designed to capture leads or convert visitors into customers. And, as it turns out, video can be a very effective tool for increasing conversion rates on landing pages. A good video can help persuade visitors to fill out a form or purchase a product.
Tip #05 – Use Video on Your Homepage to Increase Engagement
In addition to using video on your homepage to increase conversion rates, you can also use it to increase engagement levels. A good home page video will keep visitors engaged and interested in what you have to say. If you can capture their attention and hold it for the duration of your video, you can significantly increase the chances that they will take the actions you want them to take.
Tip #06 – Use Video on Your Website’s About Page
Your website’s about page is another great place to use video. The about page is a great opportunity to tell your company’s story and introduce visitors to your team of employees. A good video can help humanise your company and make it more relatable to potential customers.
Tip #07 – Use Video on Your Website’s Contact Page
Another great place to use video is on your website’s contact page. A good contact page video can help introduce visitors to your business and explain what you do. It can also be used to answer common questions about your business and explain how to get in touch with you.
Tip #08 – Use Video on Your Website’s FAQ Page
If you have a frequently asked questions (FAQ) page on your website, video can be a great way to answer those questions. FAQ pages are a great way for customers to find the information they need about your products or services. And, as it turns out, video can be a very effective way to provide that information. A good video can help answer questions quickly and effectively, and it can help customers learn more about your products or services.
Tip #09 – Use Recorded Demo and Webinar Videos
If you host demo or webinar videos on your website, video can be a great way to increase conversion rates. Demo and webinar videos are a great way for customers to learn more about your products or services. They can also help customers decide whether or not they want to purchase your product.
Tip #10 – Use Video in Your Email Marketing
Email marketing is another great place to use video. A good video can help capture the attention of email recipients and persuade them to take the actions you want them to take. And, as it turns out, video can be a very effective tool for increasing conversion rates in email marketing campaigns.
Bonus Tip – Use Video on Thank You Pages
Thank you pages are another great place to use video. Thank you pages are the pages that visitors see after they have completed the desired action on your website, such as making a purchase or signing up for your email list. A good video on a thank you page can thank customers for their actions and encourage them to take additional actions on your website.
Conclusion
As you can see, video can be a very effective tool for increasing conversion rates on your website. If you use video in the right ways, it can help you increase engagement levels, persuade visitors to take actions they wouldn’t normally take, and humanise your company. So, if you’re looking to increase conversion rates, don’t forget to add a video to your marketing arsenal.
If you need help with video marketing, then contact BOXmedia today. We can help you create high-quality videos that will help increase your conversion rates and improve your marketing efforts.