Efficient, effective training is essential to the success of any company. But these days, trainers are struggling with how to keep up with the latest technology and deliver quality content in a timely manner. Enter video! Video delivers engaging content that keeps learners engaged for longer periods of time; it’s an excellent way to share expertise and best practices and can be repurposed into shorter modules for more focused learning.

Here are 10 benefits that you may not have known about video training, development, or employee onboarding:

1) Delivers engaging content that keeps learners engaged for longer periods of time:

Record yourself explaining a topic and then break up your video into shorter modules. This way, you can share just the most important details with each learner. If they need to learn more, they can simply click on the “Read More” button under the video to watch a longer video.

2) Excellent way to share expertise and best practices:

Video is a great medium for sharing your subject matter expertise with learners, as well as demonstrating how to do a task or use a piece of software. For example, if you want to show employees how to properly install a printer cartridge, record yourself doing it, and then share the video across the business.

3) Can be repurposed into shorter modules for more focused learning:

Video is an effective way to communicate messages to large audiences, like a company-wide announcement or training presentation that all employees need to see. You can easily break these videos into short bite-size segments that are more easily viewed.

4) Your audience won’t get bored watching video:

Did you know that on average, people pay attention to a given piece of information for just six minutes? If you’re giving a presentation with lots of information, your learners might be mentally checking out after about five minutes. Not so with video! Video helps keep learners engaged because they’re actually doing something (watching) as opposed to listening passively.

5) More efficient than traditional training methods:

Traditional classroom training is great, but they’re inefficient; you can’t reach everyone at the same time; and if someone misses your initial training session, they might not get up to speed until much later. With video, you can reach everyone whenever they need the information; and if learners miss a session, they can simply click on an embedded link and watch it later.

6) Great for internal communications:

Video is a great way to communicate with your employees. You could give them updates about company news; show off your latest product, service, or event; conduct interviews with your leadership team about upcoming changes in policy, processes, or procedures; send out an industry tip that they can share with their clients, etc.

7) Helps learners with disabilities:

The web is an open playing field for everyone, regardless of whether they have disabilities. Unfortunately, however, employers don’t always take this into account when they train their employees. With video, you can place captions on the screen so that your learners with limited English proficiency or vision impairment can still fully understand and benefit from your videos.

8) Improves search engine optimisation:

A minimum of 71% of people will watch a video online if it has a relevant title and description. That’s why it’s important that you include keywords in the titles and descriptions of your videos, to make sure that they’re easily discoverable by your target audience!

9) Gives you something shareable:

One of the things we love about videos is how easy they are to share across all your favorite social media platforms. If you upload a video to YouTube, for example, you can share it across all your LinkedIn pages, Facebook groups, and more.

10) Gain valuable feedback:

Online videos are easy to give feedback on, which is great news if your goal is continuous improvement. When learners watch the video, they can jump onto a platform like SurveyMonkey and let you know what they think of the content. You can also use it as an opportunity to discover which areas or topics within your training program need improvement.

If you’re looking for a way to better train your employees, improve internal communications or work on the SEO of your website, video is one great solution.

At BOXmedia, we’re experts in training video production. We’ve been making award-winning videos and have a deep understanding of how to create compelling content for training, development, and employee onboarding. Our team of expert video producers will work with you to deliver the right solution for your needs. To learn more about how we can help grow your business with effective videos, visit our website today!