A successful video marketing campaign requires a solid, goal-driven strategy. 'What' do you want, and 'how' should we achieve it?
Though 'content' is key, 'context' is the new King!
A creative approach needs to be underscored by strong technical skills.
A video strategy is invaluable to improve the employee experience. Video has the ability to be clear and consistent, to enthuse employees and increase commitment to their organisation's goals and values. To motivate employees and colleagues, to contribute to organisational success, and are able to enhance their own sense of well-being.
Humans depend on emotions to make decisions, and this is especially true of purchasing decisions. Video is without a doubt the most effective way to deliver your message touching on your customers' emotions.
If you have video on your site you will instantly have an advantage over your competitors who do not. Google ranks like for like sites much higher if they feature video.

Want to know how video can help your business?

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    First Group - Internal Communications

    Using video to increase employee engagement for First Group

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