You can build an entire, well-thought-out video marketing strategy, but if you can’t measure its impact, what’s the point?
Measuring video’s impact is much more than view counts. Because, you don’t measure your website’s success by page views alone, so why would you measure a video’s success by views? Imagine your viewers all clicked play but then all dropped off within 5 seconds. In the PDF below we can identify how to measure video success.