You’ve worked hard for your brand: to build its story, its values, its image, and its tone. A consistent brand tells a story to your prospects, and consistency builds trust.
Planning and documenting video brand guidelines ahead of time is key, so you can stay consistent across a series of videos produced. This way, your whole team will be on the same page when it comes to knowing what types of campaigns will include video and what video content will use in-video CTAs and email gates. Laying this out ahead of time means that fewer decisions need to be made on the fly, and there will be more consistency across the board.