Identify The Right Video Content – Step 3

 

Here let’s Identify The Right Type of Video Content 

For sales and marketing

Traffic Generation – interest

  • Commercial
  • Teaser Video
  • Expert interviews
  • Thought leadership

Lead Conversation – learn and evaluate

  • Brand film
  • Explainer videos
  • Tips series
  • Interactive videos
  • How to
  • Webinars
  • FAQs
  • Demos

Lead Nurturing – decision & purchase

  • Product demos
  • Testimonials
  • Case studies

Based on step 2, decide what type of video would best fill each gap to keep buyers feeling connected to you! While you’re at it, determine which general video marketing goal, from Step 1, the video will tie into.

This can also be applied to internal communications too.

  • Induction
  • Training
  • Regular communication
  • Change management

Let me know how you get on, email me any questions that you might have.

video-strategy-framework_v3

8 Key Phases to create your own
Video Strategy Framework.

DOWNLOAD STEP 3 OF THE VIDEO STRATEGY FRAMEWORK

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