For sales and marketing
Traffic Generation – interest
Lead Conversation – learn and evaluate
Lead Nurturing – decision & purchase
Based on step 2, decide what type of video would best fill each gap to keep buyers feeling connected to you! While you’re at it, determine which general video marketing goal, from Step 1, the video will tie into.
This can also be applied to internal communications too.
Let me know how you get on, email me any questions that you might have.