Map Your Customers Journey – Step 2

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We need to ascertain your current marketing activities and understanding where the opportunities and gaps for video are.
We understand the notion, that buyers are completing most of the buying process on their own. And if you’re NOT giving them content, your buyer needs at the time they need it, they may well be on to the next option on their short-list, your competitor!

So what questions do they need answering? And when? And what content do you have that will support their journey? Please download the PDF below,  so you can work through the funnel to identify which questions the buyer is trying to answer at each stage. Then map out how your current content and collateral address their needs. If there are gaps – and that’s normal!

Email me any questions that you might have.



8 Key Phases to create your own
Video Strategy Framework.


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