Video Strategy – Step 1

  • Step 1
  • Step 2
  • Step 3
  • Step 4
  • Step 5
  • Step 6
  • Step 7
  • Step 8

What does success look like?
Are you desperate for more leads? Are trying to close more more deals? What are your business challenges and goals and If, ONLY if, video is the right medium to reach those goals let’s identify the Video Goals.

A good starting point is – What does success look like?
In the PDF below, please download it, we have created a worksheet for you to fill in, to identify and prioritise your goals. Describe them in detail. We recommend sticking to a maximum of 5 goals in order to keep your team focused. Follow the example as a guide, and note that we’ll identify how to measure the effectiveness of these goals in phase 8, the final step of this Workbook.

Let me know how you get on, email me any questions that you might have.


8 Key Phases to create your own
Video Strategy Framework


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First Group - Internal Communications

Using video to increase employee engagement for First Group

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