o2 Social Media – Work Anywhere
The O2 creative team wanted to make a statement for the #workanywhere campaign. On the high street in shorditch, they suspended a man and his desk 20′ off the side of a building, armed with his mobile phone for connectivity.
We worked with Paradigm Creative to film the stunt, edited on site and delivered the production within 24 hours ready to distribute to over 100 channels, to share content on their network in a huge PR splash. There was also a live stream of the view from the desk which got viewed around the world.