Video messages can now be spread throughout an organisation in seconds to any number of devices. Using video for internal communications finally makes sense, thanks to the ease of online distribution – saving both time and money by becoming instantly accessible to employees and integrating perfectly with their daily online experience.
Video can provide a number of key benefits to organisations:
- Recipients of, video internal communications are more likely to fully absorb the intended message.
- Video is more effective as it can communicate in seconds what might have taken multiple paragraphs to write.
- Video can eliminate many meetings, handouts, e-mails and documents.
- Research has suggested that people react to video positively as it feels more personal.
- Video can spread training messages without costly sessions and seminars.
- Video is always available in the future for people to refer back to – email is often deleted.
- Video is accessible from all devices from desktop to mobile.
- Video offers the chance to create emotive content that increases engagement.
- Engagement comes with human connection
Even if you work in an industry where the subject matter feels dry, you can still connect with your staff and colleagues through video. “Engagement doesn’t come from the content itself. It comes from the how and the way that you deliver it.” Introduce viewers to real members of your team. Talk about how your product(s) and service(s) affect real people. Focus on making a human connection.
Think out of the box
As you become more sophisticated with video, don’t narrow your focus – go wider! Figure out better fits for video across all of your different touch points. Video can be just as useful at the top of the funnel, or for retention. There are very few places where video is bad. Ask yourself: what can you help your staff and colleagues do?
Video has become a vital part of internal communication. Corporations of all sizes in all sectors are looking at video to enhance their internal communications. Companies such as First Group, Airbus and Lloyds Banking Group are all using video in this way.
“No more long, cumbersome marketing documents – no more boring presentations.
Video is how companies and business should communicate.”
Veronica Horsfall, Communications Manager, PPG
Video has a wide variety of applications in communicating messages across a business:
CEO Messages – Short videos driven by an interview with the CEO designed to create a connection between upper management and the rest of the business. Regular videos from the CEO offer many advantages over newsletters and e-mails as they help to build feelings of greater communication and openness across the business. These are often friendly, personal, inclusive and help to build a sense of transparency to encourage greater corporate loyalty and increase in morale. Such a message could include:
- Updates about current developments, performance and upcoming events.
- Underlining of corporate policies.
- Changes in the marketplace that have implications on the business.
- Congratulations for good work being done.
- Company Changes
It’s important that everyone understands any changes that are being put in place and, importantly, the reasons why. An interview driven film can help to create an easy to understand breakdown of any changes or new initiatives – replacing what could be pages of text with just a few minutes of film. These films can:
- Keep everyone informed of changes in direction, structure, philosophy etc.
- Explain reasons behind changes.
- Reduce any potential confusion by mapping out changes visually and supporting with on-screen text.
- Training & Education
Video is the ideal format for training initiatives that have to be pushed out across a company. Complex ideas can be easily explained and supported with visuals across the business and graphics underlining key areas. Rather than the costly practice of gathering all employees together at once, online video viewing opens up the possibility of everyone being able to watch in their own time. In addition to easy online distribution, the training materials can be accessed by employees at any time as a refresher.
These videos are able to offer:
- Upskilling of staff across the business.
- Graphics and visuals to help explain complex processes.
- Opportunities for horizontal training – other employees giving tips about how they work more effectively.
- Cost savings over traditional training methods and an uptake in retention of information.
- An archive for future reference.
Induction Video is an ideal method for the induction of new employees – it can save time and money. Current forms of distribution allow them to watch in their own time and orient themselves to the works of the business with much greater ease than the reading of handbooks and the like. Video also gives them a chance to see and more easily understand far reaching parts of the business allowing greater identification with operations as a whole – strengthening their connection to the business from the beginning. Induction films could include:
- An overview of the business and its operations.
- Orientation and culture of the work place and best practices.
- Health and safety information.
- Information on holidays, sickness and other important processes.
Events can be a great way of building team morale and video can provide a memory of those great experiences for attendees as well as being a promotional tool to encourage employee participation. Post-event, video can play key role for attendees to recap content and cascade key message across the business, as we all to often fall back into the rut of day-to-day work. Events videos provide organisations with the ability to create positive PR with regard to employee care. This could include creating videos covering:
- Awards evenings for employees.
- Activity days out for team building.
- Library of key messages to recap and cascade across the business