This film was commissioned by Costcutter for a number of purposes.
This included being showcased at an external conference and then to be used by the sales staff to assist them in the selling process, highlighting changes in the business and demonstrating the new look and feel of the various franchise operations: Kwik Save, Costcutter and myCostcutter.
The film was shot over 2 days in different locations, and was strengthened by strong animated typography to drive a strong and bold message.